Clearasil Rapid Action Gel Wash Packaging redesign (old vs. new)

Reference image of Clearasil Rapid Action Gel Wash Packaging redesign (old vs. new). The image compares two Clearasil Rapid Action Gel Wash bottles: an old pack and a new pack. The old pack has a light blue bottle with a white cap, a label featuring blue wave patterns, pink accents, and text stating 'ULTRA' and 'Visibly clearer skin in as little as 12 hours'. The new pack has a blue bottle with a white cap, a label with red and white chevron details, and text highlighting 'RAPID ACTION', 'VISIBLY REDUCES PIMPLE SIZE & REDNESS IN 12 HOURS', and 'KEEPS WORKING THROUGH THE DAY'. Both are 200mL and positioned against a red and blue background with 'OLD PACK' and 'NEW PACK' labels.

This Clearasil Rapid Action Gel Wash Packaging redesign (old vs. new) packaging design image is available as a free reference for design inspiration and product packaging studies.