Packaging Picks — Gillette: One Brand, Two Design Languages
Walk down the shaving aisle and you will find one of the most interesting design case studies in retail — hiding in plain sight. Gillette and Venus are…
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Design insights, logo analysis, art appreciation & tutorials
Walk down the shaving aisle and you will find one of the most interesting design case studies in retail — hiding in plain sight. Gillette and Venus are…
Read MoreStrip away the campaigns, the flagship stores, and the runway music, and a luxury fashion house is left with one asset it can never re-shoot or re-style: its…
Read MorePet food aisles are loud. Bags scream with cartoon bones, giant mascots and neon claims — and then there is Rachael Ray Nutrish, the pet food brand built…
Read MoreFew beauty brands have turned their own packaging into a design language as completely as Shiseido. Since its beginnings as a Ginza pharmacy in 1872, the house has…
Read MoreSome typefaces you hear before you read. DS-Digital is one of them — the segmented letterform style of LCD alarm clocks, microwave ovens, calculator screens, and stadium scoreboards.…
Read MoreEvery project eventually comes back to the same question: which typeface? The right font sets the tone before a single word is read — engineered and trustworthy, friendly…
Read MoreSome illustrators build an entire world out of a single glance. The characters of Eleonore Pelluau do exactly that: enormous sparkling eyes, hair in every color of the…
Read MoreSome design trends fade in a year. Others become permanent fixtures. Gradient reeded glass belongs to the second category. Combining the soft blur of color gradients with the…
Read MoreFloral patterns never go out of style — they just change their flowers. This week's free collection of vector floral patterns features botanical repeat designs covering dandelions, poppies,…
Read MoreEvery designer has a folder of paper textures. It's the most quietly essential asset in digital design — the background that makes flat screens feel tactile, the overlay…
Read MoreSome artists paint flowers. Nancy Wolff builds entire worlds from them. Her surface pattern designs — covering fabrics, wallpapers, stationery, and home goods — transform botanical subjects into…
Read MoreFragrance packaging is usually invisible — a plain box you discard the moment you open the bottle. Nest New York decided to change that. Founded by fragrance industry…
Read MoreBaimiao (白描, literally "white drawing") is one of the most refined techniques in Chinese art — a method of drawing using nothing but clean, flowing ink lines on…
Read MoreChinese furniture design reached its zenith during the Ming (1368–1644) and Qing (1644–1912) dynasties. The chairs from this period are not just furniture — they are masterpieces of…
Read MoreChristopher Nolan's The Odyssey (2026) is one of the most anticipated films of the decade — and its promotional poster art has become a design phenomenon in its…
Read MoreStand close to a stipple art illustration and all you see are dots. Step back, and those dots resolve into a galloping horse, a howling wolf, a sprinter…
Read MoreSome of the best packaging design in the world isn't found in luxury boutiques — it's found in French supermarkets, on tins of sardines. La Belle Iloise, a…
Read MoreLong before photography, illustrators captured the beauty of flowers, birds, and foliage with extraordinary precision. These vintage botanical illustrations were originally created for scientific catalogs, herbal medicine guides,…
Read MoreThe Quaker Oats man is one of the oldest brand mascots in the world. Since 1877 — nearly 150 years — this friendly figure in a Quaker hat…
Read MoreFew brands on earth have maintained visual consistency for as long as Guinness. Since 1759 — over 265 years — the harp, the gold accent, and the bold…
Read MoreChobani didn't just popularize Greek yogurt in America — it transformed the entire yogurt aisle. Before Chobani, yogurt packaging was functional and forgettable: thin plastic cups, generic fruit…
Read MoreThe aluminum beer can is one of the most competitive design canvases in the world. In a Japanese convenience store, dozens of beer cans compete for attention in…
Read MoreDesigning one logo is hard enough. But what happens when you need to design a logo system that works across 40 completely different companies — from automotive giants…
Read MoreNo industry takes logo design more seriously than luxury watchmaking. When a watch costs more than a car, the brand mark on its dial carries enormous weight. It…
Read MoreA motorcycle helmet is not just protective gear. It is a canvas. Every curve of the shell, every vent line, every square inch of surface area offers an…
Read MoreWilliam Morris didn’t just design wallpaper — he started a revolution. In Victorian England, when factories churned out garish, mechanical patterns, Morris looked to medieval tapestries, Persian gardens,…
Read MoreWhen you think of the Chicago Bulls, what comes to mind? That angry red bull's face — one of the most recognizable logos in all of sports. The…
Read MoreThe NBA (National Basketball Association) is not just the most famous basketball league in the world - it’s also a showcase of powerful sports branding and logo design.Each…
Read MoreFree vector spring illustrations are a perfect way to bring freshness and color into your designs. Spring is a season of new beginnings, with blooming flowers, butterflies, and…
Read MoreIf you're designing a website, social media ad, or marketing banner, the background you choose can completely transform your visual message. A great banner background doesn’t just fill…
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