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Design insights, logo analysis, art appreciation & tutorials
Walk down the shaving aisle and you will find one of the most interesting design case studies in retail — hiding in plain sight. Gillette and Venus are…
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Pet food aisles are loud. Bags scream with cartoon bones, giant mascots and neon claims — and then there is Rachael Ray Nutrish, the pet food brand built…
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Few beauty brands have turned their own packaging into a design language as completely as Shiseido. Since its beginnings as a Ginza pharmacy in 1872, the house has…
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Fragrance packaging is usually invisible — a plain box you discard the moment you open the bottle. Nest New York decided to change that. Founded by fragrance industry…
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Some of the best packaging design in the world isn't found in luxury boutiques — it's found in French supermarkets, on tins of sardines. La Belle Iloise, a…
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The Quaker Oats man is one of the oldest brand mascots in the world. Since 1877 — nearly 150 years — this friendly figure in a Quaker hat…
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Few brands on earth have maintained visual consistency for as long as Guinness. Since 1759 — over 265 years — the harp, the gold accent, and the bold…
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Chobani didn't just popularize Greek yogurt in America — it transformed the entire yogurt aisle. Before Chobani, yogurt packaging was functional and forgettable: thin plastic cups, generic fruit…
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The aluminum beer can is one of the most competitive design canvases in the world. In a Japanese convenience store, dozens of beer cans compete for attention in…
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When it comes to iconic beer brands, Heineken stands out as one of the most recognizable names in the world. Known for its distinctive green bottle, signature red…
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