Luckin Logo Blue

The Luckin Coffee logo features a stylized white deer silhouette with prominent antlers set against a solid deep blue background. The deer head is positioned within a circular white shape, with the brand name "luckin coffee" displayed in lowercase white sans-serif font centered beneath the icon. The composition creates a striking contrast between the navy blue field and the crisp white graphic elements.

This design employs a minimalist flat illustration style with clean vector lines and no gradients or shadows. The color palette is restricted to a single deep indigo blue and pure white, ensuring maximum visual impact and scalability across various media. The circular framing provides balance while the elegant antler curves add organic sophistication to the geometric simplicity.

Marketing teams and brand identity designers utilize this official corporate asset for digital campaigns, packaging materials, and retail signage applications. The image serves as the primary visual identifier for Luckin Coffee's global presence in the competitive specialty coffee market. Brand guidelines specify this specific blue variation for use on dark backgrounds and merchandise where high visibility is required.