Qiaolezi Chocolate Hazelnut Orange Ice Cream Bar Packaging

The packaging features a vibrant orange wrapper with serrated edges, set against a pure white background to emphasize the product. A detailed cross-section illustration reveals the chocolate-coated bar’s interior, showcasing hazelnut pieces, an orange jam layer, and orange basil ice cream.

Qiaolezi is a popular Chinese ice cream brand under Yili, targeting the youth market with its playful identity. This specific bar combines rich chocolate and imported Turkish hazelnuts with a refreshing orange basil flavor, creating a complex layered taste experience.

Packaging designers can learn from how this design uses visual cues like decorative orange slices and shelled hazelnuts to communicate multilayer flavors effectively. The gold badge highlighting imported ingredients adds perceived value, while the 70-gram single-serve size appeals to individual consumers.