Anmuxi Milk Drink Campaign

Stretched across a pale yellow background, the promotional poster features the Anmuxi brand logo in blue at the top left, centered around a bottle of ‘Bursting Pearl Yogurt’. Large Chinese characters announce a New Year theme with the slogan ‘年味爆出来 新品益起嗨’ and the English text ‘2025 HAPPY NEW YEAR’ below. A blue badge on the right side indicates ‘New Product Launch’ (新品上市), while golden spheres and liquid splashes surround the product container.

Visual hierarchy is established through bold, rounded typography for the main headline, contrasting with the clean sans-serif font used for the brand name. The design employs a warm palette of yellows and golds to evoke festive energy, complemented by crisp white and deep blue accents. Photorealistic rendering of the yogurt bottle and dynamic juice splashes creates an appetizing, high-impact aesthetic. Designers can access a full-resolution file freely available in our catalog.

Advertising professionals utilize this composition as a case study for balancing product photography with graphic elements and seasonal messaging. Marketing students reference the campaign to understand how dairy brands leverage cultural moments like Lunar New Year for product launches. Packaging specialists also examine the label integration and color coordination between the physical bottle and its surrounding promotional environment.