Deschutes Fresh Squeezed Black Butte Two Can Packaging

Two twelve-ounce aluminum cans stand side-by-side against a pure white background, showcasing Deschutes Brewery's non-alcoholic offerings. The left can features a bright turquoise label for Fresh Squeezed IPA, depicting a hop cone being squeezed by a wooden press with juice droplets falling below. The right can displays a cream-colored label for Black Butte, illustrating a mountain and forest silhouette framed by an arch with a setting or rising sun in the background.

Both beverages originate from Deschutes Brewery based in Bend, Oregon, as indicated by the text on the Black Butte can. These non-alcoholic brews contain less than 0.5% alcohol by volume, allowing consumers to enjoy the distinct characteristics of an IPA loaded with juicy hops and a stout without the alcohol content. The packaging clearly identifies each style while maintaining consistent branding elements across the product line.

Label designers can observe how contrasting color schemes effectively differentiate beer styles within the same brand family—vibrant cyan for the hop-forward IPA versus earthy tones for the robust stout. The illustration styles complement each product's flavor profile, with the dynamic squeezing motion suggesting freshness for the IPA and the serene landscape evoking depth for the stout. Such visual storytelling helps consumers immediately understand the taste experience before opening the container.