Patagonia Provisions Kernza Golden Brew Can Packaging

A 12-ounce aluminum can stands centered against a pure white background, displaying the packaging for a Non-Alcoholic Kernza Golden Brew. The label features a distinctive color-blocked design with light blue and dark navy sections, separated by a white silhouette of mountain peaks that evokes an outdoor aesthetic.

This collaboration between Patagonia Provisions and Deschutes Brewery highlights a golden brew style characterized as bright, crisp, and wildly drinkable. The product contains less than 0.5% alcohol by volume and carries USDA Organic certification, appealing to health-conscious consumers seeking craft beverage alternatives.

Designers will appreciate the strategic use of typography hierarchy and nature-inspired imagery to communicate sustainability and outdoor lifestyle values. The limited color palette creates strong shelf presence while the mountain graphic reinforces brand identity without cluttering essential product information.