Deschutes Luna Jo Cold Brew Lager Six Pack Bottles Packaging

The image displays a six-pack of Deschutes Luna Jo Cold Brew Coffee Lager bottles set against a solid black background. The packaging features a prominent red band with the Deschutes brand name, while the main label showcases a dark maroon field with a scenic night illustration. Artwork on the carrier depicts a full moon, silhouetted pine trees, and figures including a person with a dog looking over a landscape.

Deschutes Brewery, based in Bend, Oregon, presents this offering as a limited release that merges traditional lager characteristics with cold brew coffee. The product aims to break conventions by combining the unexpected beauty of light lagers with a darker, richer flavor profile. Brewed in collaboration with Riff Cold Brewed, it promises a surprisingly smooth mouthfeel with nutty aromas.

Packaging designers can appreciate the effective use of color blocking to separate branding from product-specific details. The illustrative approach creates a strong narrative connection to the 'Luna' naming convention and nighttime drinking occasion. Such designs demonstrate how atmospheric art can elevate a standard beer carrier into a cohesive storytelling device for specialty releases.