Wrigley’s Extra Peppermint Gum Multipack Box Packaging

The packaging utilizes a cool blue and white color palette that immediately signals the refreshing peppermint flavor. Crystallized mint leaf graphics reinforce the cooling sensation, while the bold ‘Extra’ logo ensures high visibility on retail shelves.

Wrigley’s positions this multipack as a convenient solution for frequent gum consumers seeking long-lasting flavor. The ‘Sugarfree’ label prominently displayed on the front caters to health-conscious buyers looking for a guilt-free chewing experience.

Designers can learn from the clear hierarchy of information, which balances brand identity with essential product details like the six-pack count and total stick number. The clean layout against a white studio background demonstrates how simplicity can effectively communicate value to shoppers.