Wrigley’s Doublemint Strawberry Crispy Mints Tub Packaging

The packaging features a round plastic tub topped with a vibrant pink lid and a white body decorated with fresh strawberry imagery. These visual cues clearly signal the strawberry flavor of the aerated candy contained within the 30g container.

Positioned for the Chinese market, this product extends the iconic Doublemint brand beyond traditional chewing gum into the crispy shell mints category. It targets consumers seeking a unique texture with a soft center, offering a distinct alternative to standard gum products.

Designers can learn from how this pack balances global branding with local language requirements without cluttering the visual field. The use of bold color blocking and realistic fruit photography effectively communicates the product’s sensory attributes to a bilingual audience.