Wrigley’s Doublemint Snow Berry Crispy Mints Tub Packaging

The round plastic tub features a soft pink and white gradient that immediately signals a sweet, fruity profile. Central to the design is a vivid illustration of a strawberry dessert with whipped cream, effectively communicating the ‘Snow Berry’ flavor through appetizing visual cues.

Positioned for the Chinese market, this product extends the iconic Doublemint brand beyond traditional chewing gum into the aerated candy sector. The packaging clearly identifies these as crispy shell mints, offering a textural alternative to the brand’s classic gum line.

Designers can learn from how this pack balances global brand identity with localized flavor aesthetics. It serves as an excellent case study in using color psychology and dessert imagery to differentiate confectionery products on a crowded shelf.