Wrigley’s Doublemint Spearmint Sugarfree Mints Tub Packaging

The packaging features a cylindrical plastic tub with a vibrant green and white label that immediately signals a fresh spearmint flavor. Visual cues like the mint leaf and pill-shaped mints on the front reinforce the product’s cooling and sugar-free nature.

Wrigley’s positions this item as a convenient, on-the-go breath freshener that complements their iconic gum line. By using the recognizable Doublemint branding, the company leverages existing consumer trust to introduce a new format for mint lovers.

Designers can learn from how the bold typography and color contrast ensure high visibility on retail shelves. The clean layout against a white studio background highlights the importance of clarity in communicating key product benefits like ‘sugarfree’ and ‘spearmint flavor’.