Wrigley’s Doublemint Ice Lemon Mints Stick Packaging

The packaging features a vibrant green and yellow gradient that immediately signals a fresh, citrusy profile. A large, detailed lemon slice graphic on the right side serves as the primary visual cue for the ice lemon mint flavor, while the iconic Doublemint logo anchors the left in its signature dark green arrow shape.

Positioned within Wrigley’s extensive portfolio, this stick pack represents the brand’s adaptation of its classic gum identity into the pressed tablet mints category for the Chinese market. The 23.5g weight indicates a standard portable size designed for convenient, on-the-go consumption that aligns with modern snacking habits.

Designers can observe how the use of high-contrast colors and realistic fruit imagery effectively communicates taste expectations without relying on text. The clean layout against a white studio background demonstrates how minimal elements can create a strong shelf presence and immediate product recognition.